Client
Arquia Banca
Arquia Banca
Print
Digital
Retail
OOH
Arquia Banca’s campaign aimed at attracting clients under the profile of liberal professionals and company executives. Definition of the positioning “Arquia Banca, the banking of professionals and managers” and development of the idea in the different media of the campaign: office signage, digital signage, specific catalogs for each target (architects, lawyers, pharmacists, executives … ), design of corners for the main offices. A publicity campaign was also carried out on the main radio stations.
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