Client

TRAM

Media

Print
Digital
Outdoor

Validate your ticket without excuses

Campaign based on the wide variety of excuses given by some travelers who travel without a ticket.

The image of the campaign shows different types of traveler (different ages) and a list of the most frequently used excuses.

The adaptations of the campaign were: labeling of stops, posters, vinyls with excuses inside the trams, digital elements of the web and social networks, and a radio spot.

It’s worth noting the street marketing action that took place during a day at the stops and inside the trams. Characterized actors surprised travelers in a very original way (video).