Client
TRAM
You matters to us
New edition of the civic campaign “Tu ens importes” (You matter to us). On this occasion dedicated to the special attention that people with reduced mobility deserve. Do we give the reserved seats to the people who need them most? We wanted to check reality through hidden cameras installed inside the trams. The result of the experiment can be seen in the video of the campaign.Campaign dissemination media: vinyls at stops, posters, brochures, digital media and radio spot.
