Client

TRAM

Media

TV spot
Print
Digital
Outdoor

TRAM people

“Behind your journey, there are many people who make it possible”

With this message, TRAM wants to value the work of its workers who, for the most part, have no contact with the traveler.

The same workers were the protagonists of the campaign, participating in the photographic session and filming the spot.

For the campaign, a photographic session and a spot were made under the artistic direction of David Ruano. The spot was broadcast on TV channels and digital media. And the image of the campaign was used for vinyls at stops and trams and also in digital media.