#betterbybus

Client

BAIXBUS

Media

Print
Digital

#betterbybus

The objective of this campaign was to promote the use of the bus among young people. We use a language close to them, the social media aesthetics and specifically Instagram, propose different situations in which the bus can be part of their lives, facilitating their movements.

The campaign used light box posters and marquees in diferents cities of Barcelona Metropolitan Area. Ads for local magazines and some digital broadcast elements were also designed.