Centre Excursionista de Catalunya. CEC



Membership campaign

With the aim of increasing the social mass of the CEC, we developed the campaign in a wide variety of media.

We have to reach different audiences: families, young people and seniors. Making known the different activities offered by the entity and encouraging the discovery of new paths.

The means of the campaign were: specialized magazines, banners, radio spots and sponsorships, FFCC trains posters, light box posters, information points and paid media on social networks.