Client

TRAM

Media

Digital

Dones TRAM (TRAM Women)

In the Day of the Working Woman and under the claim TRAM WOMEN, we have produced a campaign made up of 6 video pieces with the testimony of TRAM workers.
The objective of the campaign was to make visible, through videos of real testimonies, how jobs erroneously conceived only for men are also available to women.
The campaign was advertised on the TRAM website and all its social networks.